"SPOTIFY UNVEILED
21 PUZZLE PIECES 
ON BILLBOARDS AROUND THE GLOBE”


Variety

Taylor Swift hit 26B+ streams in 2023, making her Spotify's Global Top Artist of the year. 

Knowing Swift communicates with her fans through cryptic clues and easter eggs, we decided to announce it in the same way: we turned our OOH into a puzzle, filled with Taylor Swift easter eggs for her fans to put together. 

 2x One Show Merit












“THE EASTER EGGS CULMINATED IN A FILM THAT NODS TO TOUCHSTONES IN THE SWIFT-VERSE”


Variety

Finally, we brought the puzzle to life as a film containing hundreds of easter eggs and iconography about Taylor’s iconic year. 

Shot by Floria Sigismondi.















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