“WAS AMAZON REALLY INTRODUCING A NEW FOOTBALL?”
Washington Post
So to make the problem seem like less of a problem, we created a much bigger problem for them to talk about.
“READY FOR A FRESH NEW LOOK ON FOOTBALL?”
USA Today
Partnering with Wilson, Prime Video changed the game’s most sacred item.
“AMAZON CLAIMS THIS NEW FOOTBALL IS GOING TO BE USED ON THURSDAY NIGHT FOOTBALL”
Yahoo Sports
To make it all even more believable, we put the ball for real on Amazon.com.
“VIDEOS HAD SHOWN NFL STARS THROWING AROUND A DIFFERENTLY SHAPED ‘PRIME BALL’”
CNN
To launch it we enlisted some of the NFL’s biggest stars — Matthew Stafford, Justin Herbert, and Russell Wilson — to demonstrate how the new ball would change the game.
“I GUESS AMAZON HAS CREATED A NEW FOOTBALL”
The Pat McAfee Show
Of course, the internet lost its mind.