“WAS AMAZON REALLY INTRODUCING A NEW FOOTBALL?”


Washington Post

When the NFL announced that 'Thursday Night Football" would be exclusively on Prime Video, fans had a problem. So to make the problem seem like less of a problem, we created a much bigger problem for them to talk about.





"READY FOR A FRESH 
NEW LOOK ON FOOTBALL?"


USA Today


Partnering with Wilson, Prime Video changed the game's most sacred item.






"AMAZON CLAIMS THIS NEW FOOTBALL IS GOING TO BE USED ON THURSDAY NIGHT FOOTBALL"


Yahoo Sports
To make it all even more beliavale, we put the ball for real on Amazon.com.






"VIDEOS HAD SHOWN NFL STARS THROWING AROUND A NEW, DIFFERENTLY SHAPED 'PRIME BALL”


CNN

To launch it we enlisted some of NFL's biggest stars — Matthew Stafford, Justin Herbert, and Russell Wilson — to demonstrate how the new ball would change the game.






"I GUESS AMAZON HAS CREATED A NEW FOOTBALL"


Pat McAfee

Of course, the internet lost its mind.





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